DesignTex, Incorporated

Part 5

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The Project Underway?[11]

By the end of January 1994 Albin Kälin had eliminated polyester from Climatex, producing a new blend of ramie and wool that preserved the fabric's moisture-wicking properties. He called this new fabric Climatex Lifecycle. Using this fabric This meant that the route to producing a compostable fabric seemed easier than using material that reclaimed and reused polyester and other technical nutrients.

By the end of January, Kälin had sent Braungart all of the security data sheets and production details pertaining to the chemicals and dye substances used in the manufacturing of Climatex Lifecycle. The team hoped that this information would be enough for Braungart to make recommendations on how to proceed by the end of February 1994. They wanted Braungart's examination to be totally complete by the end of March 1994.

At the beginning of March 1994, Braungart had some bad news. The chemicals used in the dye materials did not meet the design protocol. Furthermore, questions involved in the manufacture of the dye chemicals could not be answered by examining the security data sheets, even though they had passed the OEKO-Tex standards. DesignTex's next Portfolio Collection, McDonough's fractal patterns and design protocols, and Kälin's and Rohner's next generation of Climatex, depended on Braungart's ability to gain access to the manufacturing processes of the dye suppliers, which meant the dye suppliers had to open their books to Braungart. Kälin contacted Rohner's dye suppliers and asked them to cooperate with Braungart's inspection and answer his questions. By the end of March, however, such cooperation was not forthcoming. Braungart contacted over 60 chemical companies worldwide, none of which had agreed to open their books for his inspection.

Another concern was project cost. Someone needed to pay Braungart and the EPEA as he studied the manufacturing processes. Kälin agreed to hire Braungart and the EPEA, because Rohner expected to acquire the patent rights for the next generation of Climatex. By the end of April, however, Braungart had already expended the funds Rohner had provided and needed an extension. Rohner was willing to consider an additional payment, but only after the product had been introduced into the marketplace. None of the team was sure how much more money Braungart would require.

Lyons reflected on the situation. DesignTex had made a large commitment to this project, hoping it would propel the firm into the lead of the commercial-fabric market. It had already been three years since DesignTex launched the first Portfolio Collection, and she was aware of the pressure to get a product out the door. Waiting on Braungart to gain access risked the whole project and would dramatically increase its cost, even if he succeeded. On the other hand, perhaps it would be better to relax McDonough's and Braungart's standards a little and test the results of the manufacturing process without inspecting the dye suppliers' dye-production processes. After all, Climatex Lifecycle was already a major improvement over currently available designs. On the other hand, this whole project was about making a breakthrough in environmental design, and it was not clear that anything short of the McDonough/Braungart approach would represent a sufficient leap forward.