DesignTex, Incorporated

Notes

1 Written by Matthew M. Mehalik under the supervision of Michael E. Gorman, Division of Technology, Culture and Communication at the University of Virginia, with assistance from Patricia H. Werhane, Ruffin Professor of Ethics, Darden School of Business Administration, University of Virginia. Partial support for this project was supplied by grants from the Ethics and Values in Science program of the National Science Foundation (SBR-9319983), the Batten Center for Entrepreneurial Leadership at the Darden School, University of Virginia, and the Geraldine R. Dodge Foundation. The conclusions are the responsibilities of the authors, and do not reflect the views of the foundations. Special thanks to Professors Ed Russell and W. Bernard Carlson of Technology, Culture and Communications for criticisms and piloting versions of this case in their classes, and to Andrea Larson, Assistant Professor, Joel Reichart and Katarina Paddack of the Darden School. [back]

2 The information in this section was obtained during an interview with Susan Lyons on 31 July 1995. [back]

3 Lyons Interview, 31 July 1995. [back]

4 Kälin quotes from correspondence, Kälin to Lyons, 3 December 1992. Supplemented by Lyons Interview, 31 July 1995.[back]

5 Correspondence, Kälin to Lyons, 28 May 1993.[back]

6 The material in this section was developed from interviews with William McDonough, 29 June 1995, 16 August 1995 and 21 Sept 1995 and Susan Lyons, 31 July 1995. [back]

7 Interiors, March 1993.[back]

8 Wall Street Journal, Vol. CCXIV, No. 79, Monday October 23, 1989. [back]

9 The concepts "cradle-to-cradle," "waste equals food," "current solar income," "environmentally intelligent," and the design protocol discussed in this and the preceeding two paragraphs are proprietary to William McDonough and are included in this document with his permission. Otherwise, this information cannot be implemented, reproduced or disseminated without his explicit consent. [back]

10 Lyons Interview, 31 July 1995.[back]

11 The information in this section was developed from correspondence, Kälin to McDonough, during the period of December 1993 through March 1994. [back]